ABouT

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Creative, lover of words, and all my puns are intended.
misconception marketing agency digital wordsmith copywriting social media candace

What do you want to be when you GRoW Up?

It started as a girl with a marketing degree and a corporate job in sales. What seemed like overnight, life changed. I would have never realized that my husband’s brain tumor coupled with a dual infertility diagnosis would be the catalyst for something much bigger.
With a passion for sharing my story and helping others, I became a published writer and women’s health advocate.
I began writing for the things that set my soul ablaze, covering topics such as women’s health, parenting, relationships, fertility treatments, new advances in reproductive medicine, adoption, and surrogacy. I am passionate about supporting the family building community and publicly speaking about awareness and advocacy on national TV and in many other public media forums. I’m also a contributor to online magazines such as Huffington Post, The Mighty, POPSUGAR, Pregnantish, and many other well-known outlets.
BYE BYE, CORPORATE

HeLLo WORLD

It took nearly a decade, a blog, and a job that no longer filled my cup to help me see that I can turn passion into something better and more fulfilling. So, in 2014, I left the corporate world and started my marketing agency. I’ve never looked back.

Now, our ridiculously talented team at Misconception Marketing helps provide multiple clients and organizations with their digital and social media marketing strategies, content, consulting, and targeted campaigns.

what makes us different

the codes we live by

creativity & Innovation

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integrity & trust

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brand-first Approach

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love digital

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going the extra mile

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Collaboration

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get to know us

younic is its people

Mira Bass

Founder & CEO

Jess Watson

Director of Marketing Services

Otis Bull

Director of Digital Marketing

Harvey Beltran

Brand Manager

Omer Mays

Digital Content Manager

Ella Weber

SEO Manager

Connor Dennis

Account Executive

Aalia Cuevas

Account Executive

Taryn Cairns

Account Executive

Coby Bevan

Social Media Manager

Cloe Abbott

PPC Manager

Julius Avalos

PPC Manager
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