We think .

Misconception Marketing

How do you plan to sePaRaTe yourself from the herd?

How do you plan to separate yourself from the herd?

Sometimes it takes having someone look at projects and processes through a different lens, because the
same-ol’-same-ol’ just isn’t our bag baby.

Let’s kick things up a notch, shall we?

about us

BUT FIRST, WE liSteN

It starts with listening and leaning into WYDWYD (why you do what you do). Creating successful strategies and unique approaches begins with understanding your core business needs, pain points, and, most importantly, truly understanding your audience.

Ever find that perfect pair of jeans? We want that to be us. The first step is listening and discovering if we will be that comfy fit.

our services

THE MoTLey CREW

We have “a very particular set of skills.” We’re a team of creative geniuses specializing in everything from graphic design to word-wielding wizardry. The members of our band include marketing specialists, branding experts, social media mavens, and digital strategists who know the super-secret handshake of viral content and who can make your organization pop-up like a ninja in a game of hide-and-seek.

We have that special touch of quirkiness combined with decades of experience. Since most of our clients are in the reproductive health and non-profit industries, most of our team has either a personal tie or professional connection to that vertical.

marketing

Marketing is like a flamboyant dance party where you strategically shimmy and shake your brand's quirks to mesmerize the audience and make them scream, "I want that!"

Digital

Digital marketing is like a wild virtual circus, where you juggle social media acrobatics, SEO tightrope walking, and viral content clowning to amaze the online crowd and leave them craving more.

Social Media

Social media marketing is like a mischievous game of tag, where you chase trends, tag influencers, and sneakily slide into people's feeds, leaving a trail of likes, comments, and bewildered smiles in your wake.

Wordsmith

Copywriting is like tickling the keyboards with witty words and magical metaphors, sprinkling a dash of charm and a pinch of persuasion to make your brand's message dance off the page and into the hearts of your audience.

Client feedback

DON'T JUST TAKE our worD FOR IT

As a non-profit organization (501c3) serving the military community, we felt incredibly fortunate to work with Candace and the Misconception Team on designing our advocacy platform and social media campaign in support of modern family building. Candace was amazing to work with, rolled up her sleeves like a team member and delivered a beautiful product that elevated our work to the next level.

I will always turn to Candace and her team for authentic, empathetic content development. They are exceptionally good at producing material that truly connects with and moves the audience to action. I love their organized approach as well - we are always ahead of the natural rhythms of our communities needs.

I am thrilled to share my experience working with my social media marketer, Candace and team! Their expertise and dedication have truly catapulted my social media presence to higher levels. With their strategic approach and creative ideas, my online engagement has soared, and my brand visibility has expanded significantly.

GET INSPIRED

FEATURED woRk

Showcasing our marketing portfolio is like curating a zany museum of marketing marvels, where each exhibit is a colorful explosion of captivating visuals, clever copy, and ingenious campaigns that’ll make jaws drop, minds boggle, and business opportunities skyrocket.